Metrics are important

Posted by on Apr 30, 2012 in Blog | One Comment
Metrics are important

Great. So you created a twitter account, a facebook page and starting writing a blog. You are even responding to customers likes, comments and tweets. Now what? If you are active in social media you should be measuring your engagement. Here are some easy metrics you should be monitoring now. 1. Volume 2. Reach 3. […]

Back to the basics. The customer is always right.

Posted by on Apr 24, 2012 in Blog | No Comments
Back to the basics. The customer is always right.

The notion that ‘the customer is always right’ has slowly been dwindling over the last few years but it is making a comeback. Social media is taking over and has become the primary PR (both good & bad) for brands. Gone are the days of paying marketing professionals to control the voice and reputation of […]

Is your vanity URL (personalized URL) working against you?

Posted by on Apr 20, 2012 in Blog | No Comments
Is your vanity URL (personalized URL) working against you?

We have all seen this. You visit a facebook fan page and the URL is hard to spell, way to long, or just plain sloppy. Do you really want to ask your customers to figure out what this means? http://www.facebook.com/mybizizthebestbiz112234538934 Not only does a sloppy and lengthy url make it impossible for anyone to remember […]

Feel like you need to spend hours on Social Media?

Posted by on Apr 16, 2012 in Blog | No Comments
Feel like you need to spend hours on Social Media?

But Ariel, there are so many social networks! How much time do I need to spend on social media? I hear this comment weekly from clients and people I meet with. My answer is always the same, do what you can and make sure you are using the right social networks for your business. The […]