Metrics are important – Reach

Posted by on May 24, 2012 in Blog | 2 Comments
Metrics are important – Reach

We recently spoke about the importance of measuring your social media activity. We have already touched on volume and today we are going to discuss reach. Reach measures how far your content and messages spread. It also helps you understand your potential audience size. Having a large audience size is great but reach alone is […]

Add more punch to your marketing

Posted by on May 17, 2012 in Blog | No Comments
Add more punch to your marketing

Surprisingly, today’s post is about offline marketing. Well sort of. When posting flyers or sending out mailings make sure to align your offline marketing strategies with your online ones. Are you asking your customers to follow you on twitter or like you on Facebook? If not, it is a lost opportunity. Incentivize your customers to […]

Get your fans to like you more with social buttons

Posted by on May 11, 2012 in Blog | No Comments
Get your fans to like you more with social buttons

So your fans like you on Facebook and follow you on Twitter. You engage with them on a regular basis and you are receiving positive feedback. Why not take it to the next level? We aren’t talking about moving in together or getting hitched, just some simple additions on your site: like and share buttons. […]

Get better rankings with video.

Posted by on May 8, 2012 in Blog | No Comments
Get better rankings with video.

Think about the last time you searched for something on Google. Did you notice the videos that appear in your search results? It is not a coincidence. Google loves video, especially YouTube. How can you make your web videos successful in helping with your Search Engine Optimization strategies? Keywords! Keywords! Keywords! Just as you are […]