Starbucks Branding: Why my daughters dressed as frappuccinos for Purim

Posted by on Feb 25, 2013 in Blog | No Comments
Starbucks Branding: Why my daughters dressed as frappuccinos for Purim

Every year, my family dresses up in one fully conceptualized theme for Purim. This year, we are going as Starbucks and I think that the simple fact that we could find enough branding material to successfully execute this costume says a lot about the quality of Starbucks’ branding. For those who don’t celebrate Purim, here’s […]

Uses of Parallax Scrolling: Why it’s so cool

Posted by on Feb 21, 2013 in Blog | 2 Comments
Uses of Parallax Scrolling: Why it’s so cool

You might remember our helpful infographic “2013 Web Design Trends”, where we used a flow chart to direct you towards web design trends for you to consider. I don’t want to toot our own horn, but lots of those trends are only becoming more popular, namely, parallax scrolling. Parallax scrolling is basically when you get […]

Branding, Company Culture, and Why Tough Mudder is Awesome

Posted by on Feb 18, 2013 in Blog | No Comments
Branding, Company Culture, and Why Tough Mudder is Awesome

Tough Mudder is an all-out extreme fitness event. You could describe it as an obstacle course, but that might not call to mind being shocked by live wires or jumping into dumpsters filled with ice, which are both “obstacles” in this course. Trifunk’s founder, Ariel Remer, has participated in two Tough Mudders and while we […]

Trifunk Dictionary: Crowdsourcing

Posted by on Feb 14, 2013 in Blog | 3 Comments
Trifunk Dictionary: Crowdsourcing

Crowdsourcing 1. Sourcing a crowd. 2. Oh, you wanted more than that? Crowdsourcing is when a business is looking for services or ideas and instead of seeking the help internally, they outsource the task to a large group of people. Often, this happens online and is sometimes public, with unlimited contributors. Whether you’re looking for ideas […]