Wasted Potential: Do you use your website?

Posted by on Jul 29, 2013 in Blog | No Comments
Wasted Potential: Do you use your website?

Having a website has become a necessity for any business. They’re like a phone number: if you don’t have one, people don’t trust that you’re legitimate. So, is having a website enough? Unfortunately, no. We’re going to skip right past the obvious part about needing to have a well designed website (*Ahem* You can click […]

Giveaways get results

Posted by on Jul 23, 2013 in Blog | No Comments
Giveaways get results

How do you respond when a company hands you something for free? According to TIME’s Martha C. White, you likely buy more, pay more, and talk more. Thanks to numerous studies into consumer behaviour, White’s article about giveaways shows us that while our first instincts are that giving something away for free will make people […]

Give that car salesman a camera (ok, an iPhone)!

Posted by on Jul 16, 2013 in Blog | No Comments
Give that car salesman a camera (ok, an iPhone)!

We recently posted about cross-media marketing and then, almost like magic, another awesome example came up and we knew that with your new interest in cross-media marketing, you would want to hear about it. Yesterday, Honda did a one-day marketing campaign where they responded to tweets including #wantnewcar with Vine videos. If you need a […]

Cross-Media Marketing: Real time storytelling

Posted by on Jul 15, 2013 in Blog | No Comments
Cross-Media Marketing: Real time storytelling

Marketing is never one billboard, one commercial, or one event. The perfect example? Recent success in cross-media marketing for things like book or movie releases. Seeing as the product has a story built in (a major bonus), marketing teams are learning how to capitalize on this advantage and develop a captivating cross-media marketing experience for […]