If you have a website, you probably want people to visit it. Not rocket science, right?
But driving traffic to your website is really only half the battle. In fact, it’s probably more like one fifth of the battle. No, we have no idea what portion it really is, but fractions make everything sound more important.
So, once you’ve gathered all of these potential customers to your website, what are you going to do with them? We recently posted about websites that bombard their visitors with information and we know that’s a turnoff, but what else causes a site visitor to run in the other direction?
We’ve gathered our five favourite reasons why people leave websites so that you can do whatever it takes to keep those visitors around.
1. Bad website design
This is number one for a reason (and not just because we are web designers and want you to work with us). Maybe if you’re the only person in the world who sells a particular product, you can get away with having a poorly designed website, but if there’s any chance that your competitor’s site is nicer to look at, you’re in trouble.
2. The user experience was frustrating
You may have seen the term UX thrown around online and wondered what the big deal is. User experience basically describes what it’s like to use a website. I know; you probably already knew that. Having difficulty navigating is a pretty good reason to leave a website. We can probably add mobile unfriendliness to this point, as well.
3. It wasn’t what you were looking for
When you type keywords into a Google search, you’re probably hoping that you’ll find what you’re looking for within the first few pages. If we all had unlimited time to kill, we might be pleasantly surprised to stumble upon a website for travel books while looking for quick dry socks, but we’re busy people and we need our socks. The clearer your website copy, the better search engines can index your site and direct people to you when they’re looking for what you have to offer.
4. The links are broken and there are spelling mistakes
The most beautifully designed website can lose credibility in seconds if it is full of broken hyperlinks and spelling mistakes. Building trust is difficult. Breaking trust is easy. Simple mistakes like broken links and error filled copy send the message that you don’t pay attention to detail and your customers will respond to that. Check and double check to make sure that your website represents you well.
5. It’s out of date
Internet users can tell when you haven’t updated your website in months and it makes them nervous. An out of date website communicates that it might have incorrect information or that the business doesn’t even exist anymore.
Your website can be a hard worker if you use it properly and prevent visitors from leaving before they’ve given your business a chance. Contact us if you would like us to take a look at possible reasons why people are leaving your website.