Surprisingly, today’s post is about offline marketing. Well sort of. When posting flyers or sending out mailings make sure to align your offline marketing strategies with your online ones. Are you asking your customers to follow you on twitter or like you on Facebook? If not, it is a lost opportunity. Incentivize your customers to engage with you through social media with exclusive offers and discounts. Including a small call to action on a receipt or business card can help your business grow online. Don’t forget, you need to compel your customers to like you & follow you. If not your competitors will get some new friends online and potentially offline as well.