RJ Metrics: What do you do when your logo looks like underwear?

It’s not every day that you realize that your new logo looks like a pair of underwear. But that’s exactly what happened to RJ Metrics, a data analysis company, when they revealed their carefully designed and tested logo, last year. I can imagine that they were excited to adopt the new design, eager to hear […]
Rebranding Mississauga

“The new Mississauga logo is a strong, open and bold logo that will communicate the excitement, diversity and promise of Mississauga’s story in an innovative and unique way. The three triangles form an open, bold, modern and future focussed ‘M’.” – Mississauga’s brand story I’m sure that everyone reading this has already noticed that the city […]
Branding Toronto’s Pantry

When Toronto’s Pantry catering and restaurant needed a new look, we were delighted to get to work – as long as that also meant sampling from their delicious menu. Owner Sam Kanner takes great care in preparing fresh, healthy, and unique Kosher dishes, so he needed a brand that would communicate this creativity while also […]
The Ninth Watch: Science got a rebrand and nailed it

It’s like watching paint dry. You could probably substitute that phrase with “It’s like watching pitch drop,” and we would still get the idea that whatever you’re describing is boring. But an Australian University and a wonderfully creative web design agency might be changing all that. The University of Queensland is home to the longest […]