A Gatsby Lesson in Branding
I finally got a chance to see The Great Gatsby and after leaving the theatre, I could only think about how Gatsby himself embodied so many branding lessons. Yes, I realize that thinking about branding while watching The Great Gatsby is probably not all that normal. I don’t need to go into detail about how ...
Web Design and Brand Stories Done Right: Bellroy
Every so often, in our internet travels, we come across an exceptional website worth sharing. Remember when you were in elementary school and your teacher would read the essay of the student who did the best job and everyone would roll their eyes while the smart kid looked all smug? This is like that and ...
Starbucks Branding: Why my daughters dressed as frappuccinos for Purim
Every year, my family dresses up in one fully conceptualized theme for Purim. This year, we are going as Starbucks and I think that the simple fact that we could find enough branding material to successfully execute this costume says a lot about the quality of Starbucks’ branding. For those who don’t celebrate Purim, here’s ...
Branding Name Change: The Berry Formerly Known as RIM
The big tech news of the week is BlackBerry Z10’s release, but it’s followed closely by RIM’s name change to….drumroll please… BlackBerry. The long awaited device contains features like: an intuitive keyboard, BBM video with screen sharing, and a huge change in design from our old memories of the BlackBerry. We will all have to wait ...
