Let’s Talk Customer Loyalty

Posted by on Nov 11, 2013 in Blog | No Comments
Let’s Talk Customer Loyalty

Attracting new visitors to your website is an important task, but turning those visits into actual customers is another one – especially if you would like to cultivate some customer loyalty. Geoffrey James’ article in Inc, “Create True Customer Loyalty: 10 Rules”, is a great place to start and offers some tips worth discussing. He […]

Virgin Marketing: How to win adoring fans

Posted by on Apr 11, 2013 in Blog | No Comments
Virgin Marketing: How to win adoring fans

Virgin Airlines has a reputation for understanding their customers and, as a result, has won over some major fans. Not a bad reputation to have! Their marketing strategies are being studied as examples of what to do right. Inc.’s Maria Tabaka just posted an article she based on Virgin’s approach to customer engagement called “Do […]

Web Design Ideas: The Online Equivalent of the Handshake:

Posted by on Oct 16, 2012 in Blog | No Comments
Web Design Ideas: The Online Equivalent of the Handshake:

Consumers develop emotional relationships with stores driven by physical contact and direct interaction. When you walk into a store and a sales person greets you, sometimes by name if you’re a repeat customer, it generates a sense of welcome. A handshake after you make a purchase reinforces that first impression. As an online seller, you […]

Wow, that is customer service!

Posted by on Sep 11, 2012 in Blog | One Comment
Wow, that is customer service!

I recently had the pleasure to purchase a pair of glasses from SEE, a super cool eye wear store in Miami Beach. I always love going there to try on glasses and the sales people there are always friendly (even though they probably have to rearrange the glasses display 6000 times a day). Anyway, this […]