Virgin Marketing: How to win adoring fans
Virgin Airlines has a reputation for understanding their customers and, as a result, has won over some major fans. Not a bad reputation to have! Their marketing strategies are being studied as examples of what to do right. Inc.’s Maria Tabaka just posted an article she based on Virgin’s approach to customer engagement called “Do ...
Web Design Ideas: The Online Equivalent of the Handshake:
Consumers develop emotional relationships with stores driven by physical contact and direct interaction. When you walk into a store and a sales person greets you, sometimes by name if you’re a repeat customer, it generates a sense of welcome. A handshake after you make a purchase reinforces that first impression. As an online seller, you ...
Wow, that is customer service!
I recently had the pleasure to purchase a pair of glasses from SEE, a super cool eye wear store in Miami Beach. I always love going there to try on glasses and the sales people there are always friendly (even though they probably have to rearrange the glasses display 6000 times a day). Anyway, this ...
Back to the basics. The customer is always right.
The notion that ‘the customer is always right’ has slowly been dwindling over the last few years but it is making a comeback. Social media is taking over and has become the primary PR (both good & bad) for brands. Gone are the days of paying marketing professionals to control the voice and reputation of ...
