Social Media Etiquette: Sometimes you should be quiet
Many of our previous blog posts discuss starting conversations online and engaging your customers on social media, but sometimes it is good to listen. Businesses must be careful not to over message their consumers and make everything about you. If you find that fans/users/customers are no longer engaging with you and your brand maybe they ...
Metrics are important – Engagement
We recently discussed the importance of measuring your social media activity. We have already touched on volume and reach, today we are going to delve into the topic of engagement. Engagement is one of the most important metrics to measure in your social media activities. Are your fans participating in the conversations of your brand? ...
Are your fans watching from afar?
Every business is trying to get likes on Facebook, followers on Twitter, repinned, reblogged or checked in on a variety of Social Networks. A high fan count looks good on paper but the reality is if you are not engaging with your fans they will not engage back. Don’t just ask a fan to follow ...
