You might remember our helpful infographic “2013 Web Design Trends”, where we used a flow chart to direct you towards web design trends for you to consider. I don’t want to toot our own horn, but lots of those trends are only becoming more popular, namely, parallax scrolling.
Parallax scrolling is basically when you get images to scroll at different speeds or on different paths on a website to create the look of movement. The technique is great for telling stories and is often used in that way, but its talents are many. Here is our collection of the many ways parallax scrolling can be useful and, so that you don’t have to take only our word for it, what other people are saying about it.
With the ability to control how someone navigates through the site, you can use linear storytelling to communicate with your audience. One powerful example of this use is TooYoungToWed.org, a site raising awareness about child marriage.
“Think about a website that is memorable to you. It’s highly likely that what you’re remembering is the narrative built around the great visuals.” – Gene Crawford in .net Magazine’s “Five Killer Ways to Use Parallax”
2. Displaying Products
Products are given an added “Wow” factor when shown from all angles and at the user’s speed. Traditional alternatives include static photos of products from different sides to click through or video, taking away the user’s control. Example: Bagigia
“With standard web techniques — if we take aside video or flash — you were only able to show static web content. New technical advancements allow you to let your visitor interact with your site and by doing so explore your product on their own initiative.” – Sabina Idler in Usbilla’s “15 Reasons Why Parallax Scrolling In Web Design Is Awesome”
Parallax Scrolling’s bottom line is that it is just cool. There is a surprise factor because you don’t know what will happen when you continue to scroll down and there is so much freedom in branding and design for the creators. I know that we have mentioned this site before, but it is one of my favourites: Bond Licence to Drive.
“What people want is to be entertained; whether we like it or not, they want a story. Involvement or buy in from the visitor to your website is the ultimate prize and we can do this by giving them something to dig into with not only their eyes but their minds, so to speak.” – Gene Crawford in .net Magazine’s “Five Killer Ways to Use Parallax”
4. Audience Engagement/Action
With so many sites fighting for screen time, parallax scrolling gives your audience an active task, keeping them on the site longer and controlling what they see when they get there. The Mo’s & Bows Event site is a great example.
“With parallax scrolling, you put your visitors in charge. By doing so, they take in an active role in their interaction with your site. This active role gives people the impression that they choose to engage with your site, making them more positive and more open for your message.
This might actually be the most important aspect of parallax scrolling. The fact that we get instant feedback when interacting with your site makes us more alert and more willing to continue. We scroll and something happens. We scroll some more and something else happens. This promise is very motivating and makes people willing, even eager to enter your site and listen to your story.” – Sabina Idler in Usbilla’s “15 Reasons Why Parallax Scrolling In Web Design Is Awesome”
5. Usefulness and Accessibility
If your website’s purpose is to tell a story or show a product, you want to make sure that the visitors to your site hear that story or see that product. Parallax is useful in communicating what you hope to communicate and in a direct and accessible way. Bomb Girls’ site gives the visitors a full tour of the show’s design and costuming through its sets, which is one of the show’s draws.
“[Parallax Scrolling] increases the usefulness of the website by forcing a particular narrative on the user [and] increases accessibility because scrolling is a natural, native way to interact with touch screen devices” – Ben Snyder in A Better User Experience’s “6 Of the Best and Worst Parallax Scrolling Websites for Design Agencies”
Or if you are looking for a web designer in Toronto who can design a parallax site for you, hit us up here.