But Ariel, there are so many social networks! How much time do I need to spend on social media?
I hear this comment weekly from clients and people I meet with. My answer is always the same, do what you can and make sure you are using the right social networks for your business. The key is to be on a network you feel comfortable and where your customers like to hang out online. I always recommend for beginners to actively participate on social networks from 30 minutes to an hour a day. That time should be spent engaging with your customers– answering @ replies and direct messages on Twitter or comments and likes on Facebook. As you get more comfortable using social technology you may spend more time and push further into the social web.