Have you noticed that when you Google something, lately, some of the search results include an author’s name and their photo?
Here’s a better question: when you Google something and one of the results shows the author’s name and their photo, do you immediately think that this person is some kind of expert on that topic?
This new feature is known as Google Authorship or Google Author Rank and is becoming a huge deal in the world of search engine optimization (SEO).
The main function of Google Author Rank is for Google to individualize each person’s activity on the web and then to add it all together and get an idea of how influential that person is.
Because Google is a search engine, its ultimate goal is to give each person exactly what they are looking for, when they search. Take a look at our post about why SEO is important for more information.
So, if Google wants to give the searcher the best results, they should be evaluating the sites they are sending people to and only picking the ones with the most relevant and expert information. Right?
Google Author Rank does just that. It combs through what each person authors and gathers the information to help with search results. Each time someone publishes new material that people read and share, Google learns that this person has something significant to say.
As Google Author Rank continues to gain traction, you’ll want to keep up and be one of those experts, encouraging people to visit your website and to purchase your product or use your service.
Making sure that your smiling face appears when someone looks for a subject you have published a post about is relatively easy if you have your web presence well created.
Step 1: Create a Google+ account and complete a great profile.
Step 2: Resist the urge to make your profile photo one of your favourite dog or sailboat. Upload a nice professional photo of yourself.
Step 3: Scroll down to “Contributor” and insert the link to your website.
Step 4: Insert a byline on all of your website’s pages with content you would like to be known as the author of. “By (your name here)” will work just fine. The key is to make sure that the name is the same as on your Google+ profile.
Now that you’re on Google+, come and visit me on my Google+ page!