If you’ve been reading anything about Google’s new update, Hummingbird, you’ll understand and chuckle at the title of this post. The Hummingbird update essentially favours the conversational way that we search on Google. For example, how many times have you searched something like, “Who plays Nick on New Girl?” The only search result you’re looking for is the one that says, “Jake Johnson.”
Hummingbird is trying to make that answer easier to find.
Along with conversational language, Hummingbird is communicating a powerful message about mobile. With so much talk about Google Glass, we can’t be all that surprised that delivering search results to people who are on-the-go is a top priority for Hummingbird.
Venture Beat’s commentary offers a great explanation of this:
One of the most telling things about Google’s recent updates is that the company chose to illustrate them with images of its mobile app, not its desktop site. That’s no accident. More than anything else, Google over the past few years has been focused on making it easier for you to pull out your phone, ask Google a question, and get your answer as quickly as possible. Hummingbird is just an extension of that.
This shift in focus comes as a result of some very clear trends. Mobile users need search results faster, and they need them to be immediately relevant. As we’ve noted before, the more mobile and less interface-heavy a form factor is, the less tolerant people are of bad experiences and unhelpful or spammy search results. This is as true for smartphones as it is for upcoming devices like Google Glass.
This, again, is why Google’s focus on voice search is so important, and why it’s so intent on making it easier for users to have conversations with its search engine, Siri-style.” – Read the entire Venture Beat article.
So, back to the question: how will Hummingbird affect my SEO?
In the early stages of development and marketing, businesses usually have to ask themselves, “What problem does must customer have that my product or service can solve?” In other words, we’re used to dissecting the ways that we answer our customers’ questions. Hummingbird just forces us to consciously do that on our websites.
If you’ve spent any time around our blog or with us in person, you will already know that we believe in this concept of transferring expertise to your audience. Your blog is an excellent way to answer questions your customers might be asking. By writing about these topics and keeping the actual question in mind, you’ll get to share your knowledge and establish yourself as an expert while helping your SEO. Seems like a win-win to me!
If you have questions about all this Hummingbird business, please get in touch with us. We would love to talk to you about ways to see Hummingbird as an opportunity for your SEO to increase rather than as a hindrance to your website’s traffic!