I was once told that years ago the LCBO (Liquor Control Board of Ontario) used to be these terrible looking retail stores where the alcohol would be locked behind cages and a sales person behind the counter. How were customers supposed to make informed decisions when they couldn’t touch and check out the goods they wanted to purchase? Did they have to squint their eyes to see the bottles of scotch?
Now imagine visiting a website where the images are blurry, small or just plain terrible. Your e-commerce website represents your brand. If you have bad product images on your site it can leave a bad impression for your potential customers. The National Retail Federation reports that 67% of online shoppers say that product image is extremely important to their shopping experience. This means that next time you are taking pictures of your products with your mobile phone you should think twice.