When all you have is a logo

Posted by on Jun 26, 2014 in Blog | No Comments
When all you have is a logo

For a certain kind of business, their first impression is 120 pixels by 120 pixels. This tiny square logo shows up beside the name of their product, the category it falls under, and includes a star-based average rating from their consumers. Talk about cutting to the chase! Yes, I’m talking about apps. For people who […]

Public Branding And Why Vermont Had A Cow

Posted by on Jul 8, 2013 in Blog | No Comments
Public Branding And Why Vermont Had A Cow

I’ve been thinking a lot about how the reign of social media means that a brand’s image is often at the mercy of its community. Before all of this internet stuff, a business would develop their advertising or communication and send it out to represent its brand. Most non-branded mass communication was done via the […]