Prudential Takes a Personal Approach to Marketing
We love creative marketing and when we come across a business with a cool idea, we have to post it. Remember when we posted about the Arrested Development easter eggs? Or Disney’s commercial for a fictional Monster University? Most recently, Mashable covered Prudential Life Insurance’s new interactive marketing campaign, where an ad on nytimes.com asks visitors ...
Virgin Marketing: How to win adoring fans
Virgin Airlines has a reputation for understanding their customers and, as a result, has won over some major fans. Not a bad reputation to have! Their marketing strategies are being studied as examples of what to do right. Inc.’s Maria Tabaka just posted an article she based on Virgin’s approach to customer engagement called “Do ...
Nespresso Branding
I recently purchased a Nespresso machine and from the moment that they called me a member, handed me my slick sleeve of Grand Crus, and passed me a complimentary fresh espresso, I knew that the Nespresso branding was special. With so many single-cup style coffee and espresso machines competing to include every brand from Starbucks ...
A quick look at 2012 holiday marketing trends
MDG Advertising did up a handy infographic about how consumers are treating their holiday shopping and how companies are approaching their holiday marketing. We were fascinated by the findings and we like to share, so we’re passing it along for you to be fascinated by too. Here are a few things the “Holiday Trends Marketers ...
