Metrics are important – Wrap Up

Posted by on Aug 6, 2012 in Blog | No Comments
Metrics are important – Wrap Up

Over the last six weeks we have blogged about the 5 steps (volume, reach, engagement, influence and competition) in measuring social media activity. The key is to stay consistent and be prepared. With proper preparation you have the skills and tools necessary to make sure your social media activity gets the ROI you are looking […]

Metrics are important – Competition

Posted by on Jul 22, 2012 in Blog | No Comments
Metrics are important – Competition

We recently blogged about the importance of measuring social media activity. Having already touched on volume, reach, engagement and influence, today we are going to discuss the metrics of your competition. Your competitors are online and they are also influencing your customers and potential customers. The first step to measure competition is to determine which […]

Metrics are important – Influence

Posted by on Jul 10, 2012 in Blog | One Comment
Metrics are important – Influence

We recently discussed the importance of measuring social media activity. We have already touched on volume, reach and engagement. Today we are going to consider influence. Influence measures who is talking about your brand and the impact you have on users. It is widely agreed upon that it is not the number of followers you […]

Metrics are important – Reach

Posted by on May 24, 2012 in Blog | 2 Comments
Metrics are important – Reach

We recently spoke about the importance of measuring your social media activity. We have already touched on volume and today we are going to discuss reach. Reach measures how far your content and messages spread. It also helps you understand your potential audience size. Having a large audience size is great but reach alone is […]