Metrics are important – Wrap Up
Over the last six weeks we have blogged about the 5 steps (volume, reach, engagement, influence and competition) in measuring social media activity. The key is to stay consistent and be prepared. With proper preparation you have the skills and tools necessary to make sure your social media activity gets the ROI you are looking ...
Metrics are important – Competition
We recently blogged about the importance of measuring social media activity. Having already touched on volume, reach, engagement and influence, today we are going to discuss the metrics of your competition. Your competitors are online and they are also influencing your customers and potential customers. The first step to measure competition is to determine which ...
Metrics are important – Influence
We recently discussed the importance of measuring social media activity. We have already touched on volume, reach and engagement. Today we are going to consider influence. Influence measures who is talking about your brand and the impact you have on users. It is widely agreed upon that it is not the number of followers you ...
Metrics are important – Reach
We recently spoke about the importance of measuring your social media activity. We have already touched on volume and today we are going to discuss reach. Reach measures how far your content and messages spread. It also helps you understand your potential audience size. Having a large audience size is great but reach alone is ...
