We recently blogged about the importance of measuring social media activity. Having already touched on volume, reach, engagement and influence, today we are going to discuss the metrics of your competition. Your competitors are online and they are also influencing your customers and potential customers. The first step to measure competition is to determine which conversations of your industry are about your brand and which are about your competitors. Once you research those around you and the way they target and succeed in capturing the demographic in the social arena you are better able to learn what works. It is just as easy to measure your competitors impact on Social Media as it is to measure your own. With the insights you learn from watching your competition you can craft and develop strategies to win the Social Media battle.