Metrics are important – Reach

Posted by on May 24, 2012 in Blog | 2 Comments
Metrics are important – Reach

We recently spoke about the importance of measuring your social media activity. We have already touched on volume and today we are going to discuss reach. Reach measures how far your content and messages spread. It also helps you understand your potential audience size. Having a large audience size is great but reach alone is only a small part of your overall social media metrics strategy. Reach helps you better understand other social media metrics like engagement, which we will be discussing next time.


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