Social Media metrics are important – Volume

Posted by on May 4, 2012 in Blog | 3 Comments
Social Media metrics are important – Volume

We recently blogged about the importance of measuring your social media activity and metrics. Today we are going to discuss volume.
Volume is the size of the conversation going on about your brand. It is a great way to gauge if users are interested in your brand or not. Conversations on the internet are generally based on loving or hating the product/ service. Being mediocre will not garner a response and your brand will be brushed to the wayside. There is more to volume than just counting your tweets, pins, and wall posts. It’s important to measure the number of messages and mentions of your brand as well.
For example, Facebook Insights has a great tool called ‘People Talking About Us’ that measures how many people posted something to their walls about your brand.

As you learn about the timing & concentration of your customers conversations you can better schedule your posts to reach the maximum amount of engagement.

3 Comments

  1. Metrics are important - Wrap Up - Toronto Web Design, Website Designer, Webdesign Designers
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    […] the last six weeks we have blogged about the 5 steps (volume, reach, engagement, influence and competition) in measuring social media activity. The key is to […]

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    January 4, 2013

    […] spoke about the importance of measuring your social media activity. We have already touched on volume and today we are going to discuss reach. Reach measures how far your content and messages spread. […]

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    […] recently discussed the importance of measuring social media activity. We have already touched on volume, reach and engagement. Today we are going to consider influence. Influence measures who is talking […]

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