Over the last six weeks we have blogged about the 5 steps (volume, reach, engagement, influence and competition) in measuring social media activity. The key is to stay consistent and be prepared. With proper preparation you have the skills and tools necessary to make sure your social media activity gets the ROI you are looking for. As well, pay attention to the numbers. Investigate why your numbers are going up or down. By measuring and staying on top of these five steps you will be able to clearly understand your social media impact and effectiveness.