Metrics are important

Posted by on Apr 30, 2012 in Blog | One Comment
Metrics are important

Great. So you created a twitter account, a facebook page and starting writing a blog. You are even responding to customers likes, comments and tweets. Now what? If you are active in social media you should be measuring your engagement. Here are some easy metrics you should be monitoring now.

1. Volume
2. Reach
3. Engagement
4. Influence
5. Competition

Over the next couple of weeks I will delve deeper into these 5 social media metrics. By measuring these five metrics you can evaluate and understand how well your social media plan is working for you.

1 Comment

  1. Metrics ar important: Influence
    January 19, 2013

    […] recently discussed the importance of measuring social media activity. We have already touched on volume, reach and engagement. Today we are going to consider influence. […]


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