Great. So you created a twitter account, a facebook page and starting writing a blog. You are even responding to customers likes, comments and tweets. Now what? If you are active in social media you should be measuring your engagement. Here are some easy metrics you should be monitoring now.
Over the next couple of weeks I will delve deeper into these 5 social media metrics. By measuring these five metrics you can evaluate and understand how well your social media plan is working for you.