We don’t want to sound like a broken record, but having a mobile-friendly website is important. Like, really important.
The most recent reason for getting your site to look great when viewed on a smartphone is that if it doesn’t, Google might not rank you as highly in search results. This means that when one of your current or potential customers searches on Google for a product or service you offer, your website won’t show up near the beginning of the search results.
In every business’ ongoing quest to have better search engine optimization (SEO), mobile unfriendliness is the newest trigger to send you a couple of steps backwards.
Penguin 2.0 Rewards Mobile-Friendy Responsive Design
Google’s June algorithm update, Penguin 2.0, continues to remind us that their number one priority is to give their users the best possible search results. We would all love to believe that they want to help all of us with getting people to view our website, but that simply isn’t the case.
Google could care less whether one or one million people visit our site. They only care that when someone searches “Web Designer Toronto” they get great web designers in Toronto coming up.
Going back to the mobile-friendly element, we need to remember that the amount of people viewing all kinds of websites on their smartphones is only growing – and it’s growing quickly. If Google is trying to get their users to the best websites, they need to make sure that the experience once they get to the site is a positive one, regardless of the device they’re viewing the website on.
Leena Marsh from a UK web design firm said, “A mobile marketing strategy is no longer a ‘nice-to-have’. We see it as essential to survival. Online mobility is paramount for maximum brand exposure. 84% of smartphone owners use the internet on the go to view products or compare prices and then take action by calling or purchasing. It’s essential for businesses to target this growing market.”
She goes on to mention Penguin 2.0’s changes and how mobile unfriendly sites will be punished: “Now Google’s recent announcement suggests businesses will be hit by poor search engine ranking if they don’t optimise their website design for multiple platforms.”
With so many web design agencies concerning themselves with user-experience (us included!), it’s no surprise that Google is following suit and considering not only the content on a site, but also how it has been designed.