Prudential Takes a Personal Approach to Marketing

Posted by on Apr 29, 2013 in Blog | No Comments
Prudential Takes a Personal Approach to Marketing

We love creative marketing and when we come across a business with a cool idea, we have to post it. Remember when we posted about the Arrested Development easter eggs? Or Disney’s commercial for a fictional Monster University?

Most recently, Mashable covered Prudential Life Insurance’s new interactive marketing campaign, where an ad on asks visitors to enter their birth date and then, like magic, they produce the New York Times’ front page from that date. It’s a neat trick because we are all incredibly curious and couldn’t pass up the opportunity to see what was going on in the world on the day we entered it.

“To execute the ad, the Times developed an API with an index of 139 years of front pages, from 1863 to 2002, a spokesperson said. That’s more than 50,000 covers in total.

The ad links to a microsite that explores lengthening lifespans and how Prudential’s products can accommodate them. Share buttons encourage you to share the unit on Twitter and LinkedIn.

The ad is invitingly interactive, and compliments Prudential’s message and the environment in which it appears. We only wish the covers were a bit larger so we could read the headlines.” (Mashable)

Unfortunately, the front page that appears is too small to actually read and judging by the comments people have been making, the marketing campaign has been a bit of a letdown. I’m not sure if the ad was taken down for this reason, but we tried to go back and see the ad again, but it was gone.

I suppose that this reinforces the thought that a successful idea is only as good as its execution – and it really was a good idea! Hopefully, Prudential will make a few tweaks and the ad will go back up.

Trifunk Media is a web design agency in Toronto, Ontario. You can find us on FacebookTwitterPinterest, or Tumblr.




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