Remember when we did that infographic about Web Design Trends for 2013? We asked you questions about your business and then suggested a web design trend that we thought might work well for you. For example, if your product had a great story, we paired you up with parallax scrolling.
You may have noticed that no matter what you answered, all roads also led to Responsive Design.
There’s a reason why.
Responsive Design is web design technique that allows a website to function on multiple internet capable devices. It doesn’t matter whether you’re looking at the website on your smartphone, tablet, or desktop computer because you’ll always have a great web experience if the site has used Responsive Design.
The term itself gives us a fair bit of information about how Responsive Design works. The website detects what device a site visitor is using and responds by adjusting the navigation, simplifying some of the visual elements, and making sure that everything fits onto the screen.
Is being multi-platform friendly all that important?
This is a question I’ll let you answer, but to help steer you in the right direction, you should know that 62% of cell phone users have a smartphone and of those smartphone users, 43% also have a tablet.
Because the internet is so readily available to us, we don’t bother to wait until we’re sitting down at our desktop computer to research products or services anymore. Businesses with websites that are difficult to use on our smartphones are quickly skipped and we go with a company that has a mobile-friendly site.
Responsive Design ensures that your potential customers aren’t lost because they’re frustrated by a poorly designed website.
A final check.
Visit your company’s website on your smartphone. Try to use the navigation. Browse your products. Attempt to contact someone at the company.
If you don’t have a responsive website, you might have difficulty performing any of these key tasks. Unfortunately, your customers will be having the same trouble and might give up.
Consider switching to Responsive Design (we can help you with that)!
If you went to do your final check and couldn’t because you don’t have a website, come talk to us! We are web designers in Toronto and would love to work with you.