Metrics are important – Wrap Up

Posted by on Aug 6, 2012 in Blog | No Comments
Metrics are important – Wrap Up

Over the last six weeks we have blogged about the 5 steps (volume, reach, engagement, influence and competition) in measuring social media activity. The key is to stay consistent and be prepared. With proper preparation you have the skills and tools necessary to make sure your social media activity gets the ROI you are looking […]

Social Media metrics are important – Volume

Posted by on May 4, 2012 in Blog | 3 Comments
Social Media metrics are important – Volume

We recently blogged about the importance of measuring your social media activity and metrics. Today we are going to discuss volume. Volume is the size of the conversation going on about your brand. It is a great way to gauge if users are interested in your brand or not. Conversations on the internet are generally […]

Metrics are important

Posted by on Apr 30, 2012 in Blog | One Comment
Metrics are important

Great. So you created a twitter account, a facebook page and starting writing a blog. You are even responding to customers likes, comments and tweets. Now what? If you are active in social media you should be measuring your engagement. Here are some easy metrics you should be monitoring now. 1. Volume 2. Reach 3. […]