When you’re a business and you offer a product or service, you want your customers to be able to find your website. But what if the way that they search isn’t the way that you would search?
Imagine if you had a friend over for coffee and in an attempt to grab a spoon to stir their sugar in with, they open a drawer and come up with a fist full of twist ties. The spoons weren’t where they would have put them in their own kitchen. If you weren’t there to say, “The one to the left of the sink,” your poor friend would be forced to continue opening drawers until they found the spoons or just give up and use their finger.
SEO is easier than that, luckily.
The similarity between searching for a spoon in a strange kitchen and making sure that your website shows up on your customers’ search results is that they both require you to factor in how someone else might think.
If you’re a plumber in Toronto, assuming that everyone would search “Toronto plumber” omits the possibility that people could be searching for “Plumbing Problems Toronto” “Toilet Fix Toronto” or “Water is spurting out everywhere!”
One way to figure out what people are searching for to find you is by using Google Analytics. To further emphasize our point, here is a hilarious video by Google Analytics about the dangers of poor search results.
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