Many of our previous blog posts discuss starting conversations online and engaging your customers on social media, but sometimes it is good to listen. Businesses must be careful not to over message their consumers and make everything about you. If you find that fans/users/customers are no longer engaging with you and your brand maybe they are tired of hearing about you. The key is to listen to your fans as well. By listening you will be able to:
1. Find insights into your fan base for potential opportunities
2. Find your most active online brand activists who may want to play a bigger role in your brands growth online
3. Get a better understanding on how your social activities are fairing
Next time you are online keep a low profile and listen to what your fan base has to say. You may be surprised.