Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com
SEO is not just for websites! Your social media pages to need SEO to improve their visibility in search engine results as well as internal social network searches. With Facebook’s launch of Graph Search, in fact, SEO for your social media profiles has become all the more important.
Here are some tips on how you can drive SEO through social media:
URLs and About Pages
Your URLs and About pages are the places where people expect to get a general idea of what you have to offer. It is therefore advisable to customize your URLs so people will know immediately what a page is all about.
It’s a good idea to include your business name in your URLs so your pages will rank well when people use your business name in their searches. Try to keep your URLs consistent as well so as to make your presence in social media more user-friendly and scalable.
You should also make sure your About pages on all of your social media accounts contain a concise description of your company and your brand without necessarily stuffing it with keywords.
Although it’s necessary for you to use a couple of targeted keywords for search ranking purposes, you should make sure the description is written in a conversational manner readers will appreciate. It is also a good idea to include links to your website towards the end of each description to imbue your site with more link juice.
If you want your social media pages to rank well on search results, you’ll have to use the best practices in SEO when you’re creating social media content. Bear in mind that the primary goal of social media is still engagement.
Your content should therefore be engaging and relevant to your target audience. You should be able to affect your audience’s emotions through your content and encourage them to share your content to others.
The more interaction you achieve with your audience, the more authority you’ll have. As you very well know, authority is looked upon very highly by search engines when they rank pages. Of course, you should still use keywords in social media content, but be sure to use it wisely and incorporate it into your content as naturally as you can.
By now you should already be aware that search engines hold fresh and updated content in high esteem. It would therefore be wise for you to post a new content or update existing content on a regular basis so your readers will always have something to look forward to.
Of course, this doesn’t mean you have to post something several times each day. That will only result in flooding your followers’ walls and may irritate them enough to stop following you. In general, it’s best to post new content every other day on Facebook, everyday on Google+, and a few times each day on Twitter.
One thing you should always remember when working on social media SEO is that you should be persistent. Remember that this is not a one-time endeavor, but an ongoing process you need to go through each day so as to continually attract quality visitors and maintain high search rankings.