1. Sourcing a crowd.
2. Oh, you wanted more than that?
Crowdsourcing is when a business is looking for services or ideas and instead of seeking the help internally, they outsource the task to a large group of people. Often, this happens online and is sometimes public, with unlimited contributors. Whether you’re looking for ideas for a new logo or funding for an invention, crowdsourcing has become a go-to, especially in an era of start-ups and entrepreneurs.
Traditionally, businesses seek collaboration from their employees or suppliers, but with crowdsourcing, you open up the conversation to anyone who wants to be a part of it.
As with our other definitions, examples are often offer the best explanations:
Kickstarter uses crowdsourced funding, where participants post the details of their creative project and invite the public to fund them, offering incentives like prereleased music or limited edition prints.
Instead of spending loads of money to create Superbowl commercials, this year, Pepsi used crowdsourcing to ask the public for help deciding which organizations should receive their grant money. Participants can go online to either vote on who they think should get the cash or to submit new organizations for consideration.
Our beloved source for answers to life’s questions or, more likely, for ways to settle bets is actually an experiment in crowdsourcing. The online encyclopedia is completely written and edited by the public and while it sounds like this would be unreliable, the scale of participants has actually made it a self-correcting operation.
With ever-expanding online communities forming all over the world, tapping into these groups to bounce ideas off of, to request project bids from, or to ask a question to makes complete sense. I think we will only see crowdsourcing increase.