Your website needs a director: A Call to Action

Posted by on Apr 4, 2012 in Blog | No Comments
Your website needs a director: A Call to Action

I have heard time and time again that people get visitors to their site but it does not translate into leads. It is a problem for many websites. Having a noticeable call to action is a quick and easy way to help eliminate this issue. A call to action can be a button, large text […]

It’s in the details! User Interface at its best

Posted by on Mar 26, 2012 in Blog | No Comments
It’s in the details! User Interface at its best

Websites should be about the user. When it comes to User Interface (UI) design it isn’t just about the navigation and look of a site, it is about the little details which make browsing a website an experience. The internet is a breeding ground for creativity and IMDB nails it with their 404 pages. A […]

Hey Grandma! Does this make sense? A lesson in website usability

Posted by on Mar 13, 2012 in Blog | No Comments
Hey Grandma! Does this make sense? A lesson in website usability

When designing a website we believe usability is a key element. The idea behind User Interface (UI) design is that when a user looks at a site they will know right away how to navigate it. Where to click should not be a chore but instinctive. We like to use the “Grandmother Test”. If we […]