Having a website has become a necessity for any business. They’re like a phone number: if you don’t have one, people don’t trust that you’re legitimate.
So, is having a website enough? Unfortunately, no. We’re going to skip right past the obvious part about needing to have a well designed website (*Ahem* You can click here if you want us to help you with that.) and are going go a little deeper.
If you have a website, you have property online with the potential to give you business, to provide your customers with information, to communicate with the public, and to perform countless other tasks. It doesn’t have to just sit there like a lazy employee.
5 Ways to Actually Use Your Website
1. Make your website a part of your business’ daily life
Start to engage with your potential and current customers by posting news, integrating social media into the site, and responding to what’s going on in your industry. Your website should be a central hub for your business and should reflect anything that is going on with you in the offline world.
2. Extend your business hours with e-commerce
If you sell a product, make it available for purchase online! Your web design team will be able to set you up with ways to take payment and manage orders.
3. Actively attract people to your website
Search engine optimization (SEO) is important when it comes to using your website to its fullest. If you’re updating your website regularly with blog posts, your website will appear higher in search results. If SEO is a bit of a mystery to you (you’re not alone in this!), get in touch with us.
4. Refer people there!
Ok, it sounds a bit obvious to tell you to refer people to your website, but if you’re not used to having an awesome website you would be proud to send people to, you may not think about doing it. Everything from business cards and print advertising to product design and your own conversations should direct people to your website. Again, it’s your hub!
5. Make sure that your website is mobile-friendly
Many businesses lose customers because their website isn’t responsive, which means that it doesn’t cooperate with smartphones or tablets. With so many people searching online with their phones and tablets, websites need to look good and function properly on every device. Check out our blog post about responsive web design!
We don’t want to get all sales-y on you, but if you need help with any of the suggestions we had for using your website to its fullest, let us know! You can also find us on Facebook, Twitter, Pinterest, or Tumbler.