Curb appeal is a real estate term depicting the attractiveness of the exterior of a property. In order to sell your property every real estate agent recommends sprucing up the exterior of your home first. It helps attract buyers. A website is no different. You need a website design that pops. Think about the last time you visited a website that felt outdated. Did you feel comfortable shopping on it? Using their services? When a website looks current, has great copy and images it helps convert visitors into buyers and isn’t that the point?