As logo designers, we spend a lot of time creating and perfecting logos. These small images seem simple, but they act like a micro version of the rest of your brand identity. In other words, they dictate the way every other visual element of your brand looks.
Kind of a big deal, right?
One of the strongest and most recognizable elements of a logo is the colour scheme, so we were super interested in Column Five’s infographic “True Colors: What Your Brand Colors Say About Your Business”. They go into everything from which colors show up in the world’s top brands to how customers respond to specific colors. Overall, fascinating stuff.
You probably want to see the whole infographic, so here it is! Let us know what you think about these colours. Do you feel like certain logo colours affect the way you view a brand?
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