Basically speaking, an infographic is a visual representation of a bunch of data. You might be saying to yourself, “That’s just a graph. I know what those are, ok?”
You’re right. Instead of staring at meaningless numbers on a page, graphs allow us to see their visual relationships to each other. We’re all familiar with the appetite inducing pie chart and know that being able to see how these numbers look as a visual space helps us understand their impact.
So what’s new about an infographic?
Infographics have been around for a long time, in various forms, but a specific style shot up in popularity in the last few years, thanks in part to their shareability on social media. Infographics are among the most shared items on places like Twitter, Facebook, Pinterest, and LinkedIn.
No one wants to read raw numbers about How Canadians Use the Internet in 2013, but we will happily look at a well-designed poster giving us the highlights in an easily digestible package.
Wow, we are great at finding subtle ways of slipping our design examples into a blog post. I guess that by mentioning our subtlety, I’ve ruined it.
How can an infographic work for you?
We’ve designed infographics for a bunch of different industries and the main purpose is to show your audience some statistics to back up your marketing. No one needs to explain why this is effective, but the magic is that one group of images in an infographic format can reach a TON of people when combined with your social media.
3 Reasons Infographics are Worth Their Weight in Gold
- If you are the one creating them, you become an expert on that niche topic.
- Infographics can be embedded into other websites, linking back to your site and helping your SEO.
- As your infographic is passed around the internet, like a cool new hockey card, your company is advertised along with it. Linking your brand to valuable data is quite frankly good for business.
If you need another reason, get in touch with us. We can share more about how we use infographics and about the results our clients have seen from our infographic designs.