When all you have is a logo

Posted by on Jun 26, 2014 in Blog | No Comments
When all you have is a logo

For a certain kind of business, their first impression is 120 pixels by 120 pixels. This tiny square logo shows up beside the name of their product, the category it falls under, and includes a star-based average rating from their consumers. Talk about cutting to the chase!

Yes, I’m talking about apps.

For people who aren’t all that into the app world, apps mean little more than Angry Birds or a way to find the nearest restaurant with a good reputation, but for many startups, apps are a way to develop a product that could turn out to be worth $17 billion. It’s a fickle market, where there’s room to revolutionize an industry one phone at a time and where there’s also room to spend loads of money to develop something that no one downloads.

But that’s besides the point. We’re talking about app logos. Business Insider recently posted their favourite startup logos from the last year and despite us feeling like a few were missing, we thought it would be good to share these with you. It’s no surprise to us that many of these startups are apps, considering an apps’ need for an eye-catching logo. As we mentioned before, if you’re searching for a new app to track your sleeping patterns, you’re going to be searching the app store, scanning through the list, and eliminating options based on the sparse information provided to you. You’ll see the logo, the price, the name, the category, and the rating. Where you go from there is up to you, but the look of the logo is a major factor, especially in new apps.

“When you’re just getting off the ground, you need a logo that quickly and creatively portrays what your company does. There’s this perfect balance between simple and artistic that will avoid being too corny while demonstrating a meaningful message.” – Rebecca Borison

To give you a taste of which app logos are getting some attention (along with their corresponding startups), here are our favourites out of the Business Insider’s list:

1. ClaimAir

– an app that helps you to file claims against an airline when your flight is just plain horrible.

2. Underdog.io

– an app that plays matchmaker with employers and those on the job hunt in NYC.

3. Jelly

- an app that lets users upload photos to go along with questions for other people to answer (Mark Zuckerberg posted a photo of a spider and asked if it was dangerous, for example)

4. Rdio

– a subscription based music streaming site (and app) we don’t care to admit how much we’re addicted to

If you’re in the market for a new logo, get in touch with us! We do that! You can also find us on FacebookTwitterPinterest, and Tumblr.

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