Social Media is over five years old but it is still new to so many people. Many businesses are handing off their social media campaigns to the intern who has the most friends or followers. Is that the same intern who is posting inappropriate pictures on his own Facebook wall? Is that really the person you want to speak on behalf of your brand to the world wide web? Whomever you decide to use to manage your social media campaigns should be educated in the best practices of the social web, be able to communicate your brands voice, and have adequate knowledge about your business. Otherwise you may be seeing a bad return on your investment.